Give Your Sales a Jump: The First Sales Advice I Give New Clients

How are you going to get your sales jump started in 2020? Audrey Boyle asked me that question recently, and the BEST way is to turn on your 'referral faucet'. If you have networking contacts that you haven't spoken to in a while, I promise that lots has changed on their side and they're not clear about what you do. Strengthening that relationship by learning what's new in their business and (very importantly) where YOU can refer THEM will open the space to update them on your business so THEY can refer YOU.

Usually the first piece of advice that I give new consulting clients is to build out their “referral faucet”. That is making a list of your 200 closest business acquaintances - people who have worked with you before, people you’ve run into at networking events, people that you’re pretty positive know who you are and like you OK. Then plan on making those more significant relationships. If you haven’t seen that person in a year, that could look like getting together for lunch or a virtual coffee by saying, “Hey, a lot has changed on my side, and I’m sure a lot has changed on yours! I’d love to have coffee and tell you about what I’m up to and learn what’s new with you.” Then once you’re in that coffee explaining what you’ve been doing this year, that’s turning on your referral faucet! This can be a really effective way to quickly start bringing in referral leads!

Referrals are incredibly powerful, in part because there is so much social capitol wrapped up in, “This is my recommendation.” If you really need to bring money in the door fast, this is the best way to do it!

Don't have a referral faucet, yet? I can help you create one! Email me for details!